From Tinder to a "Marriage app," our process helped meet at Chabad understand their strengths and needs to create a unique product that will get people married. 

How do you design a Marriage app instead of a dating app?

Dating

Marriage

We have been helping researchers develop the technological tools they need for more than eight years. We won't lie to you: we have seen some grant applications succeed, and many fail. But every time that happened, we learned something new.

We have condensed all our insights into this toolkit designed to help researchers integrate technological solutions into their grant applications.

Toolkit for including digital products in your grant application

This half a day course is designed to introduce an organization into the world of behavioral design. It will allow your collaborators to identify potential problems that can be resolved using this field and create simple (but effective) changes to your product or service.

Our introduction covers three principal models to think from a Behavioral perspective. These models, proposed initially for behavioral economics, are the base to design interventions. We will also share our way of combining these three into a methodology that creates better products.

The second part of the course is track-dependent. The organization must choose one of the following paths or develop one specifically for the case. Each track provides further information relevant to a particular subject and includes a group exercise to help the team apply what they have learned.

How to define a MVP using behavioral design - Start up / Spin off

How to get people to act using messages- Governments / Large Organizations

Behavioral design for Research projects. - Universities / NGO's

We will conduct an interview with one of the organization's stakeholders to survey some of the team's problems. Together we will craft a custom syllabus for the day, including a custom exercise based on your organization's issues.

Custom track (4hrs course + planning with stakeholder)

$2500 + $80 per participant

The course is 100% remote and can be attended up to 15 people in one instance.

Introduce your organization into the world of behavioral design.

Behavioral

Introduction

To take the lead on Behavioral design and create new methodologies to craft products means to be involved in the advancement of the fields that supports it. For this reason, we have been in touch with academia since our origins, and we even have partnered with researchers to create our own research. 

During these collaborations we found out that often researchers needed to translate models of behavioral change from theory into a product, and we have a knack for understanding their needs. Since then, we have been aiding in the development of products and prototypes designed to assist the  executions of research grants in several institutions of relevance.

How do you digitize a method to prevent alcohol exposed pregnancies?

Inter American development Bank (IADB - BID)

A process to carry out research for the adoption of a new HPV test

Coronavirus relief aid - BID Washington/Colombia

How to influence on physicians opioids prescriptions?

Small Business Innovation Research (SBIR)

Examples of product design for researchers

Helping researchers

change behavior

Social workers in the child welfare sector deal with several challenges: a stressful job filled with heart breaking stories, coordination with several parties and organisms, field work away from the children they strive to generate a brighter future for, long hours that lead to job-family imbalance. They need much more than just a case managing system. They need a tool that helps them be efficient in their job while taking care of them.

Makes it easy to create new documents if working out of the office. Users can dictate and the system will automatically find relevant data.

Manages the data in the backend, making it easy to find whatever the user needs in just a few clicks.

Provides traceability of the information, so no more lost data or missing information.

To see the science behind the scenes, take a look here.

The result is a tool that social workers and managers love! 

How we created an App for Child Protections Services

Design products

based on behaviors

E-commerce is an ever expanding business across the global marketplace. As stores and retailers expand their selling channels, managing that diversification can be troublesome. That’s where metacommerce tools come in handy: they centralize business operations and integrate with other managing tools.

When Astroselling came to us, they had a great set of features and functionalities to deliver value. Yet, they were having retention issues. Why?

We used our Behavioral Insights Assessment to analyze the platform. A BI is a theoretical approach (that can be boosted with data analysis) that takes into account when and how features are presented, to discover what the users actually get from your product. Take a look at the science behind BI.

-Many key features had triggering issues, so they were outside the user’s attention span

- Certain features were presented at the wrong time, making them hard to use 

-Motivation in key steps was curtailed by long, cumbersome processes. 

-There were issues with labels, making it non intuitive to try out some functionalities.

These insights resulted in a product reformulation that is now growing quickly!

How we helped an e-commerce platform with retention issues

Insights

Oil change is fundamental for the maintenance of engines. In southeast Asia, there are plenty of old motorcycles. Maintenance in these motorcycles is essential to keep them running. Unfortunately, many motorcyclists forget to periodically change oil, or they simply ignore that oil must be changed.

Nowadays motorbikes owners must remember to check the odometer and notice that a certain amount of kilometers have been traveled. This method is prone to failures, users forget when was the last oil change and periodically check the oil level for leakages.

Oil Meter

Let see this problem from the perspective of the BJ Fogg behavioral model. In this model each time a user will execute a behavior humans take into consideration three factors, Ability, Motivation, and a trigger that forces the computation. If there is enough ability and motivation when the trigger fires then the behavior will be performed. 

In this case we the problem does not deal with ability, which would be represented by factors like money and time to make an oil change. Nor it has to do with motivation to keep the motorbike running and in good shape. The problem is a triggering problem, how to prompt the rider that an oil change is needed. 

The original problem was a triggering problem (the user does not notice that the oil needs to be changed) in some dated motorcycles.

The new problem is that in most vehicles the triggering mechanism for an oil change is dated.

This changes the scope of the problem and makes us question the objective public for this product.

The design has two distinct sections, the cap, and the dipstick. The cap is hollow and contains most of the electronics of the device, insulated from the heat of the oil tank using a thermo isolant that separates both sections. Here is placed the piezoelectric sensor that measures the vibration of the engine along with the microprocessor that deals with the logic required to notify the user. On the top face it contains a button that allows interactions with the user:

reset the timer when oil has been changed

Visually notify how close is the next alarm.

In the same place, there is a LED light that is used to communicate with the user such as

The dipstick has a float that when is not submerged in oil, notifies an alarm to the user until detected. Note that this alert will be processed by the cap only when the engine is off, due to engine movement, temperature, and safety conditions.

Design Behaviors
Not Features.

People are not doing the things I expect.

I’m planning a product or a new version.

I want to learn more about Behavioral Design.

People are not doing the things I expect.

I’m planning a product or a new version.

I want to learn more about Behavioral Design.

How do you design a Marriage app instead of a dating app?

How do you design a Marriage app instead of a dating app?

Toolkit for including digital products in your grant application

Toolkit for including digital products in your grant application

Introduce your organization into the world of behavioral design.

Introduce your organization into the world of behavioral design.

Examples of product design for researchers

Examples of product design for researchers

How we created an App for Child Protections Services

How we created an App for Child Protections Services

How we helped an e-commerce platform with retention issues

How we helped an e-commerce platform with retention issues

how to trigger a motorbike oil change

how to trigger a motorbike oil change

Predict

Irrationalities

Predict

Irrationalities

People are not doing the things I expect.

I’m planning a product or a new version.

I want to learn more about Behavioral Design.

Check our behavioral cards!

Design BehaviorsNot Features.

People are not doing the things I expect.

I’m planning a product or a new version.

I want to learn more about Behavioral Design.

People are not doing the things I expect.

I’m planning a product or a new version.

I want to learn more about Behavioral Design.

Predict

Irrationalities

Predict

Irrationalities

People are not doing the things I expect.

I’m planning a product or a new version.

I want to learn more about Behavioral Design.

Check our behavioral cards!

Design Behaviors
Not Features.