WHY

Why use these techniques?

What's to gain?

I know the science behind it! I can do it.

Having experience in cognitive science it's surely an advantage when it comes to designing your first product. If you have a framework to work on behavior change you will consciously focus on the behaviors your product ought to create on the users. It helps, but just as knowing math helps you to design a bicycle. Having a strong foundation on behavioral sciences will help you identify the issues to solve and devise strategies.

But in order to create a product (or research tool) you need the design knowledge to make those techniques work in practice. We can help you translate your objectives and strategies into a set of features ready to be developed by engineers. It’s also helpful to know a thing or two about product design and execution!

Check out our page about our experience in Research

I know how to craft a product,
Why is behavior design better?

Adding behavioral design to your product design team toolbox can greatly increase adoption and retention. Once you understand, and learn how to use, a framework that models user behavior you'll stop guessing what moves a user and instead you will have a sound hypothesis to try out on the field,based on science.

Thinking your product through a cognitive science lens can provide new insights to the problems your product is facing. We have a methodology to assess a product or idea, explore weak points and propose solutions.

Every product expects behaviors from its users, why wouldn't you put behavior change in the center of the design and production process?

Interested in our methods?

Check our behavioral cards!

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