In the ambitious world of entrepreneurship, passion is the wind in the sails. But there's a subtle art to manage this fervor, a delicate...

You're walking down the street, minding your own business when you turn the corner, and you almost bump into someone digging into a trash...

You're on a mission to create forward-thinking, behavior-focused products and we're here to help. From the conception stage right through...

For those, like me, who follow Behavioral Sciences regularly, the replicability crisis is no news to us. For years there have been...

The facts It’s well known that 90% of startups fail, and that most projects will go down - about 7 out of 10. Many articles will cover...

Introduction: Startups often face the looming risk of failure, a somber prospect attributed to various causes. Yet, by placing user...

In today's rapidly evolving digital landscape, the role of a Designer has become more critical than ever before. User experience has...

In Ingenious Behavior, we have had the privilege of working alongside outstanding professionals in various fields, from members of the...

The opposite direction is the right one. Let's do a mental exercise: Imagine there's a basketball rolling downhill, okay? - Other...

Discover how Behavior Design Thinking is transforming healthcare with these inspiring case studies and success stories. Learn how innovative

Ok, here's a practical approach to the matter. Designing products and services with a "behavior-centered" approach is crucial. There's no...

Designing products that drive specific behaviors in users can be a challenging task, particularly when dealing with complex products....

Learn what a behavioral designer is and how they can help drive behavior change in individuals. Discover Ingenious Behavior's unique method

Ingenious Behavior can help you establish your Behavior Unit helping your business objectives by leveraging the power of Behavioral...

Nick Edwards Chief Innovation Officer Loop Care "The work that Marce and Nacho do at IB is second to none. One of the best investments...

Meagan Watson, MPH. Program Manager for Non-Epileptic Seizure (NES) Clinic. University of Colorado Anschutz Medical Campus "I recently...

Jennifer Nelson. IDB Health Specialist, Digital Solutions “Ingenious Behavior provided a clear structure and process to a complex public...

Here is simple behavioral case example of how using our methodology new ideas that align the different users pursuit of value, and...

How can a product designer use conscious design to affect behavior? Let me introduce you to one of our enemies, the harmful behavior that...

The short answer is product design. An avatar is a digital representation of a person, typically used for online communication or in...