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TWBA\ contacted us to build a crazy idea for their client ADIDAS, energize Luis Suarez's shoes for the 2018 Russia World Cup. The goal was to get people to feel like they had transfer their energy and good vibes to the actual shoes the striker was going to use on game day.

We help design a fully immersive experience where people were able to pass their energy directly to Luis Suarez's shoes. Watch the video!

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