Cover Image for How to get people to act using messages


Large Scale

The objective of this track is to further explore how to approach behavior change at a population level through persuasive communication. Through an evidence based approach, we will cover:

The importance of the messenger

The importance of how things are said (framing and defaults)

The importance of emotions


Social norms

Ego factors

At the end of this course the attendees will be able to identify how to leverage the above elements in order to promote behavior changes. 

Interested in our methods?

Check our behavioral cards!